American Heritage Chocolate is a brand of authentic historic chocolate products created by Mars, Incorporated, in partnership with the Historic Division of Mars. The company specializes in producing chocolate that replicates the flavors and recipes enjoyed during the colonial era in America.
American Heritage Chocolate aims to provide consumers with a unique and educational experience by offering historically accurate chocolate products that reflect the heritage and culture of early America.
American Heritage Chocolate
Goal
Our collaboration with American Heritage Chocolate aimed to transition their content strategy towards a more relatable, video-centric approach, ultimately delivering remarkable outcomes and fostering substantial community growth.
Content We Developed
Recipes
Storytelling
Conversational
Compared to the month before MG Media implemented a social strategy, American Heritage's Social pages saw saves and shares double the first month of posting, and triple on the third month. The organic growth rate increased by 308% on Instagram. While the creative ad campaigns MG concepted yielded a CPM that was about 45% lower than benchmark.
Performance
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AHC's organic reach increased by approximately 217% from 2022 (Jan-May) to 2023 (Jan-May) with MG's content and strategy implementation.
Organic Reach
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After 1 month of posting consistently, we found website traffic increased by approximately 472%.
Website Traffic
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In 2 months on Tiktok, our team produced over 1.2M views on Tiktok, outreaching a new community.
TikTok Views
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Our first full month of content work saw over 13k accounts reached while May yielded 19K accounts reached, a 45.14% increase on Instagram.
Accounts Reached
What The Client Thinks
We’ve loved working with Marina and the team at MG Creative. They live up to their name - creative! Also incredibly professional. They never over promise, and always back up their recommendations with solid strategy!
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American Heritage Chocolate is a brand of authentic historic chocolate products created by Mars, Incorporated, in partnership with the Historic Division of Mars. The company specializes in producing chocolate that replicates the flavors and recipes enjoyed during the colonial era in America.
American Heritage Chocolate aims to provide consumers with a unique and educational experience by offering historically accurate chocolate products that reflect the heritage and culture of early America.
American Heritage Chocolate
Goal
Our collaboration with American Heritage Chocolate aimed to transition their content strategy towards a more relatable, video-centric approach, ultimately delivering remarkable outcomes and fostering substantial community growth.
Content We Developed
Recipes
Storytelling
Conversational
Compared to the month before MG Media implemented a social strategy, American Heritage's Social pages saw saves and shares double the first month of posting, and triple on the third month. The organic growth rate increased by 308% on Instagram. While the creative ad campaigns MG concepted yielded a CPM that was about 45% lower than benchmark.
Performance
AHC's organic reach increased by approximately 217% from 2022 (Jan-May) to 2023 (Jan-May) with MG's content and strategy implementation.
Organic Reach
After 1 month of posting consistently, we found website traffic increased by approximately 472%.
Website Traffic
In 2 months on Tiktok, our team produced over 1.2M views on Tiktok, outreaching a new community.
TikTok Views
Our first full month of content work saw over 13k accounts reached while May yielded 19K accounts reached, a 45.14% increase on Instagram.
Accounts Reached
What The Client Thinks
We’ve loved working with Marina and the team at MG Creative. They live up to their name - creative! Also incredibly professional. They never over promise, and always back up their recommendations with solid strategy!
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